{"id":1138,"date":"2024-02-01T11:23:28","date_gmt":"2024-02-01T11:23:28","guid":{"rendered":"https:\/\/yourcloudnetwork.net\/projects\/expo_bois\/?page_id=1138"},"modified":"2026-08-18T18:48:46","modified_gmt":"2026-08-18T18:48:46","slug":"schedule","status":"publish","type":"page","link":"https:\/\/expodesign.ca\/en\/attend\/schedule\/","title":{"rendered":"Schedule"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\r\n
\r\n

<\/p>\r\n\r\n

\r\n Two days of talks, discoveries, and industry connections\r\n <\/h1>\r\n\r\n

\r\n Explore the full Expo Design 2026 program, including conferences, key moments, and activities across multiple stages.\r\n <\/p>\r\n\r\n

\r\n October 7\u20138, 2026 \u00b7 Palais des congr\u00e8s de Montr\u00e9al\r\n <\/p>\r\n <\/div>\r\n<\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t
\r\n
\r\n\r\n
\r\n

<\/p>\r\n

\r\n Key highlights of each day\r\n <\/h2>\r\n <\/div>\r\n\r\n
\r\n
\r\n

Wednesday, October 7<\/p>\r\n

Day 1<\/h3>\r\n\r\n
    \r\n
  • 9:00 AM \u2013 5:00 PM<\/strong> \u00b7 Exhibition<\/li>\r\n
  • 9:30 AM \u2013 4:30 PM<\/strong> \u00b7 Conferences<\/li>\r\n
  • 11:30 AM \u2013 1:30 PM<\/strong> \u00b7 Lunch \/ Bistro<\/li>\r\n
  • 5:00 PM \u2013 7:00 PM<\/strong> \u00b7 Cocktail \/ Networking<\/li>\r\n <\/ul>\r\n <\/article>\r\n\r\n
    \r\n

    Thursday, October 8<\/p>\r\n

    Day 2<\/h3>\r\n\r\n
      \r\n
    • 9:00 AM \u2013 5:00 PM<\/strong> \u00b7 Exhibition<\/li>\r\n
    • 9:30 AM \u2013 4:30 PM<\/strong> \u00b7 Conferences<\/li>\r\n
    • 11:30 AM \u2013 1:30 PM<\/strong> \u00b7 Lunch \/ Bistro<\/li>\r\n
    • 5:00 PM +<\/strong> \u00b7 Grands Prix du Design<\/li>\r\n <\/ul>\r\n <\/article>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t
      \r\n
      \r\n\r\n
      \r\n

      <\/p>\r\n

      Featured talks not to miss<\/h2>\r\n <\/div>\r\n\r\n
      \r\n\r\n
      \r\n

      <\/p>\r\n

      Specification in the age of AI: Integrating real materials into your visualization tools<\/h3>\r\n

      Philippe H\u00e9bert \u2013 Lightbeans<\/p>\r\n

      \r\n Discover how the next generation of designers visualize, select, and integrate materials into their projects.\r\n <\/p>\r\n <\/article>\r\n\r\n

      \r\n

      <\/p>\r\n

      Cabinet doors: evolution, materiality, and impact in contemporary interior design<\/h3>\r\n

      Christian Marin \u2013 Dorr Industries<\/p>\r\n

      \r\n \r\n <\/p>\r\n <\/article>\r\n\r\n

      \r\n

      <\/p>\r\n

      Invisible architecture: when doors disappear into walls<\/h3>\r\n

      Marc-Antoine B\u00e9lisle<\/p>\r\n

      \r\n \r\n <\/p>\r\n <\/article>\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t
      \n\t\t\t
      \r\n
      \r\n<\/span>\r\n

      Conferences<\/h2>\r\n

      Discover Expo Design\u2019s guest conferences and exhibitor presentations.<\/p>\r\n<\/div>\r\n

      \r\n
      \r\n<\/span>\r\n

      Featured conferences<\/h3>\r\n<\/div>\r\n
      \r\n
      \r\n\r\n
      \r\n

      Circularity: Mapping the Reuse Ecosystem<\/h4>\r\n

      Caroline Dubuc \u2014 Bureau du design de la Ville de Montr\u00e9al<\/p>\r\n<\/div>\r\n

      \r\nTime: October 7 \u2014 10:30 AM to 11:15 AM<\/span>\r\nRoom: Room 1<\/span>\r\n<\/div>\r\n+<\/span>\r\n<\/summary>\r\n
      \r\n
      \r\n
      The Circular Economy in the Construction Sector<\/h5>\r\n

      Conference in French.<\/p>\r\n

      Conference presented by Caroline Dubuc \u2014 Bureau du design de la Ville de Montr\u00e9al.<\/p>\r\n<\/div>\r\n

      \r\n
      \r\n\"Caroline\r\n
      \r\n
      Caroline Dubuc<\/h6>\r\nEconomic Development Commissioner (Design) | Bureau du design de la Ville de Montr\u00e9al<\/span>\r\n

      Since joining the Bureau du design team, Caroline has notably contributed to the implementation of design and architecture competition processes in Montr\u00e9al and has supported their rollout for more than 15 years. She is currently working to promote the role and importance of design, as well as the key contribution designers and architects can make to advancing the circular economy in the construction sector.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

      \r\n
      Conference description<\/h5>\r\n

      The reuse ecosystem in Montr\u00e9al\u2019s construction-renovation-demolition sector is taking shape. Attend the presentation of an initial map of the stakeholders needed at each stage of a project to successfully carry out circular projects.<\/p>\r\n

      Organized according to the sequence of a project, this map unfolds as a complete reuse scenario. It is a tool that applies just as well to design and architecture projects as it does to events, landscape projects, scenography and museum productions.<\/p>\r\n<\/div>\r\n

      \r\n
      Key points<\/h5>\r\n
        \r\n
      • The key role of designers<\/strong> \u2014 The design phase is the tipping point with the greatest potential to influence what happens next.<\/li>\r\n
      • Getting started<\/strong> \u2014 Reuse and circularity can be integrated into projects. No action is too small, but the important thing is to start.<\/li>\r\n
      • Moving beyond the new-at-all-costs mindset<\/strong> \u2014 Value what already exists, local resources and know-how rather than systematically defaulting to new materials.<\/li>\r\n
      • You are not alone<\/strong> \u2014 Information sharing is essential to projects that integrate circularity. Tools exist to help.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/details>\r\n
        \r\n\r\n
        \r\n

        Top 5 2027<\/h4>\r\n

        Marie-Chantal Milette \u2014 Kryptonie<\/p>\r\n<\/div>\r\n

        \r\nTime: October 7 \u2014 12:30 PM to 1:15 PM<\/span>\r\nRoom: Room 1<\/span>\r\n<\/div>\r\n+<\/span>\r\n<\/summary>\r\n
        \r\n
        \r\n

        Conference in French.<\/p>\r\n<\/div>\r\n

        \r\n
        \r\n\"Marie-Chantal\r\n
        \r\n
        Marie-Chantal Milette<\/h6>\r\nColor Expert | Kryptonie<\/span>\r\n

        Marie-Chantal Milette is one of the few color specialists in the world. A graduate of The Creative Circus in graphic design and advertising, she also studied with Leatrice Eiseman, Executive Director of the Pantone\u00ae Color Institute and a global authority on color psychology.<\/p>\r\n

        Known for successfully predicting the Pantone Color of the Year on several occasions, she is now a sought-after speaker and trainer. She works with organizations such as Sico, Formica, L'Or\u00e9al, Costco, Logiflex, Artopex and APDIQ, and has already introduced thousands of professionals to the power of color. Through her conferences, she shares a unique perspective that transforms the way we see, understand and use color.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

        \r\n
        Conference description<\/h5>\r\n

        What trends will shape the spaces, products and behaviors of tomorrow? Through an accessible and inspiring analysis, color expert Marie-Chantal Milette will present the five major trends that will define 2027. Emerging colors, rising materials, new processes and changing consumer expectations: this conference offers a concrete preview of the future to help design professionals make better decisions today. Leave with tangible ideas you can begin integrating into your projects right away.<\/p>\r\n<\/div>\r\n

        \r\n
        Key points<\/h5>\r\n
          \r\n
        • Emerging colors<\/strong> \u2014 The shades that will make their mark on spaces and products in 2027.<\/li>\r\n
        • Rising materials<\/strong> \u2014 New textures and finishes that will redefine industry trends.<\/li>\r\n
        • New processes<\/strong> \u2014 Technical innovations that will transform design practices.<\/li>\r\n
        • Consumer expectations<\/strong> \u2014 Changing behaviors and requirements that will influence design decisions.<\/li>\r\n
        • Concrete action items<\/strong> \u2014 Recommendations you can apply directly to your projects today.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/details>\r\n
          \r\n\r\n
          \r\n

          Why Diverse Teams Design Better Projects<\/h4>\r\n

          Judive Jean-Gilles & Florence Morin-Laurin \u2014 Les Elles de la construction<\/p>\r\n<\/div>\r\n

          \r\nTime: October 7 \u2014 2:15 PM to 3:00 PM<\/span>\r\nRoom: Room 1<\/span>\r\n<\/div>\r\n+<\/span>\r\n<\/summary>\r\n
          \r\n
          \r\n
          The Real Impact of Diverse Backgrounds and Perspectives on Project Quality<\/h5>\r\n

          Conference in French.<\/p>\r\n<\/div>\r\n

          \r\n
          \r\n\"Judive\r\n
          \r\n
          Judive Jean-Gilles<\/h6>\r\nChair of the Board | Les Elles de la construction<\/span>\r\n

          Judive Jean-Gilles is Chair of the Board of Les Elles de la construction and President of Cygne B\u00e9ton, a Qu\u00e9bec company specializing in the design and fabrication of concrete furniture and architectural elements. As co-founder of the company, she combines management, design, creativity and entrepreneurship in a sector where materials, precision and on-site execution are central to project quality. Committed to the recognition and professional development of women in the industry, she brings an entrepreneurial, hands-on and strategic perspective.<\/p>\r\n<\/div>\r\n<\/div>\r\n

          \r\n\"Florence\r\n
          \r\n
          Florence Morin-Laurin<\/h6>\r\nPresident | FML Consultation<\/span>\r\n

          Florence Morin-Laurin is President of FML Consultation and a member of the Board of Directors of Les Elles de la construction. With a background in construction, she has worked in project management, business development and strategy with companies in the construction, real estate and professional services sectors. Her work focuses in particular on structuring growth, showcasing expertise and developing lasting business relationships. At Les Elles, she applies this strategic perspective to increasing the visibility of women and supporting their full participation in the evolution of the industry.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

          \r\n
          Conference description<\/h5>\r\n

          Presented by Les Elles de la construction, this conference highlights the concrete contribution of women and diverse teams to the building, design and construction industries. For more than 13 years, Les Elles de la construction has supported the recognition, professional development and visibility of women in an industry that remains largely male-dominated.<\/p>\r\n

          In design projects, the quality of the spaces delivered depends as much on the richness of the exchanges within the team as on the individual talent of its members. When professionals with complementary profiles work together, they draw on a broader range of references, experiences and perspectives, resulting in greater creativity, more effective problem solving and spaces that better meet the real needs of their occupants.<\/p>\r\n

          Through examples from their own practice, Judive Jean-Gilles and Florence Morin-Laurin illustrate how diversity of profiles, roles and viewpoints directly influences design decisions and overall project performance. Their discussion is grounded in concrete situations where a different perspective helped identify an issue, reveal a blind spot or open an unexpected creative path.<\/p>\r\n

          A conference rooted in real-world experience that invites design professionals to reflect on the composition and dynamics of their project teams, as well as the role women play in the decisions that shape our spaces, construction sites and living environments.<\/p>\r\n<\/div>\r\n

          \r\n
          Key points<\/h5>\r\n
            \r\n
          • Diversity of profiles and creativity<\/strong> \u2014 How a variety of backgrounds enriches the design process and stimulates innovation within project teams.<\/li>\r\n
          • Problem solving<\/strong> \u2014 How varied perspectives help identify issues and blind spots that might otherwise go unnoticed.<\/li>\r\n
          • Customer experience and quality of spaces<\/strong> \u2014 The measurable impact of diverse viewpoints on how well spaces respond to the real needs of their occupants.<\/li>\r\n
          • Overall team performance<\/strong> \u2014 Why the most successful projects bring complementary experiences and expertise to the same table.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/details>\r\n
            \r\n\r\n
            \r\n

            Being Cited by AI: The New Rules of Content<\/h4>\r\n

            Nicolas Brien \u2014 Parkour3<\/p>\r\n<\/div>\r\n

            \r\nTime: October 7 \u2014 3:45 PM to 4:30 PM<\/span>\r\nRoom: Room 1<\/span>\r\n<\/div>\r\n+<\/span>\r\n<\/summary>\r\n
            \r\n
            \r\n
            From SEO to AEO: Gaining Visibility in Answer Engines<\/h5>\r\n

            Conference in French with simultaneous English translation.<\/p>\r\n

            Conference presented by Nicolas Brien \u2014 Parkour3.<\/p>\r\n<\/div>\r\n

            \r\n
            \r\n\"Nicolas\r\n
            \r\n
            Nicolas Brien<\/h6>\r\nRevOps and B2B Digital Marketing Strategist | Parkour3<\/span>\r\n

            For several years, Nicolas Brien has helped manufacturing, technology and professional services companies with their digital transformation at Parkour3, Qu\u00e9bec\u2019s largest HubSpot partner agency. His expertise spans the entire journey: CRM architecture, automation and, above all, the discoverability disciplines of SEO and AEO.<\/p>\r\n

            A regular speaker on Qu\u00e9bec\u2019s digital scene, he has presented at events including Strat\u00e9gie PME and Salon Connexion. He approaches digital strategy with the same discipline as a training program: solid foundations, measured progression and consistent execution.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

            \r\n
            Conference description<\/h5>\r\n

            Your customers no longer search the way they used to: they ask a question and receive an answer generated by artificial intelligence, which decides which brands to cite and which to ignore. ChatGPT, Perplexity, Gemini and Google\u2019s AI Overviews no longer return ten blue links\u2014they write the answer. In this new landscape, ranking well is no longer enough: you need to be understood, cited and recommended by the machine.<\/p>\r\n

            This presentation explores Answer Engine Optimization (AEO), an emerging discipline that determines a brand\u2019s visibility in answer engines. From information structure and visual hierarchy to trust signals, we will see how seemingly minor design decisions directly influence your presence in AI-generated answers. The goal? To leave with a clear understanding of the concrete and often overlooked levers that make the difference between a brand that gets cited and one that remains invisible.<\/p>\r\n<\/div>\r\n

            \r\n
            Key points<\/h5>\r\n
              \r\n
            • From search engine to answer engine<\/strong> \u2014 Understand the fundamental shift taking place in information discovery and why traditional optimization no longer guarantees visibility in AI.<\/li>\r\n
            • Structure for machine readability<\/strong> \u2014 How information architecture, content hierarchy and page design determine an answer engine\u2019s ability to extract, understand and cite your content.<\/li>\r\n
            • The invisible technical foundations<\/strong> \u2014 The role of structured data (schema markup) and semantic tags in transforming human-focused content into a source that language models can use.<\/li>\r\n
            • Authority and trust signals<\/strong> \u2014 Why expertise, credibility and consistency across your digital presence influence whether an AI cites you or a competitor.<\/li>\r\n
            • Measuring the invisible<\/strong> \u2014 Concrete approaches for tracking your visibility in AI-generated answers and connecting those efforts to measurable business results.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/details>\r\n
              \r\n\r\n
              \r\n

              Chameleon Architecture<\/h4>\r\n

              Jenchieh Hung & Kulthida Songkittipakdee \u2014 HAS design and research<\/p>\r\n<\/div>\r\n

              \r\nTime: October 8 \u2014 9:30 AM to 10:15 AM<\/span>\r\nRoom: Room 1<\/span>\r\n<\/div>\r\n+<\/span>\r\n<\/summary>\r\n
              \r\n
              \r\n
              Designing for a World in Transition<\/h5>\r\n

              Conference in English with simultaneous French translation.<\/p>\r\n

              Conference presented by Jenchieh Hung + Kulthida Songkittipakdee \/ HAS design and research. Expo Design presentation by Kulthida Songkittipakdee.<\/p>\r\n<\/div>\r\n

              \r\n
              \r\n\"Jenchieh\r\n
              \r\n
              Jenchieh Hung & Kulthida Songkittipakdee<\/h6>\r\nArchitects | HAS design and research<\/span>\r\n

              Jenchieh Hung and Kulthida Songkittipakdee are internationally renowned architects based in Bangkok and founders of Jenchieh Hung + Kulthida Songkittipakdee \/ HAS design and research.<\/p>\r\n

              Their practice stands out for an approach that combines research, experimentation and a commitment to sustainable, context-sensitive architecture.<\/p>\r\n

              Their signature projects include Museum of Modern Aluminum Thailand, Simple Art Museum, High Line Bangkok, Aluminum Grotto and Public Ground, The Glade Bookstore, Forest Villa and Casa de Zanotta.<\/p>\r\n

              Their work has received widespread international recognition. Their firm was notably the first in Thailand to be included in the Wallpaper Architects' Directory in the United Kingdom and featured in the Louis Vuitton City Guide Bangkok. They have also received major distinctions such as the Cr\u00e9ateurs Design Award in France and the Golden Trezzini Award in Russia.<\/p>\r\n

              They have been invited to serve as jurors for leading international platforms, including the Royal Institute of British Architects (RIBA) \u2013 RIBA International Awards: Asia Pacific, as well as the Grands Prix du Design Awards.<\/p>\r\n

              Alongside their practice, they have received lifetime honorary professorships and teach at Tongji University and Chulalongkorn University, actively contributing to the evolution of contemporary architectural discourse.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

              \r\n
              Conference description<\/h5>\r\n

              Chameleon Architecture: Designing for a World in Transition is part of Jenchieh Hung + Kulthida Songkittipakdee \/ HAS design and research\u2019s ongoing exploration of architecture\u2019s ability to adapt, transform and respond to an ever-changing global context.<\/p>\r\n

              In a world shaped by environmental uncertainty, social change and accelerating technology, architects and professors Jenchieh Hung and Kulthida Songkittipakdee view design as a living system rather than a fixed solution.<\/p>\r\n

              Their approach emphasizes flexibility, modularity and cultural sensitivity as essential drivers of resilience. Like a chameleon, architecture must continually negotiate between permanence and transformation, integrating with its context while maintaining a strong identity.<\/p>\r\n<\/div>\r\n

              \r\n
              Key points<\/h5>\r\n
                \r\n
              • Architecture as a living system<\/strong> \u2014 An approach based on adaptability, transformation and responsiveness to the changes shaping the contemporary world.<\/li>\r\n
              • Designing in uncertainty<\/strong> \u2014 Resilient strategies for addressing environmental, social and technological challenges.<\/li>\r\n
              • Cultural sensitivity<\/strong> \u2014 Architecture rooted in its local context while engaging with global realities.<\/li>\r\n
              • Modularity and flexibility<\/strong> \u2014 Evolving systems capable of adapting over time.<\/li>\r\n
              • Between permanence and transformation<\/strong> \u2014 Balancing architectural identity with the ability to evolve.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/details>\r\n
                \r\n\r\n
                \r\n

                Mastering Lighting Complexity<\/h4>\r\n

                Jean-Luc Vincent, Benoit Meunier & Afram Karazivan \u2014 IES-Montr\u00e9al<\/p>\r\n<\/div>\r\n

                \r\nTime: October 8 \u2014 11:15 AM to 12:00 PM<\/span>\r\nRoom: Room 1<\/span>\r\n<\/div>\r\n+<\/span>\r\n<\/summary>\r\n
                \r\n
                \r\n
                Avoid the Pitfalls, Aim for Excellence<\/h5>\r\n

                Conference in French with simultaneous English translation.<\/p>\r\n

                Conference presented by a panel of IES-Montr\u00e9al experts.<\/p>\r\n<\/div>\r\n

                \r\n
                \r\n\"Jean-Luc\r\n
                \r\n
                Jean-Luc Vincent<\/h6>\r\nLighting Expert | IES-Montr\u00e9al<\/span>\r\n

                A graduate of UQAM in Environmental Design and LC-certified by the National Council on Qualifications for the Lighting Professions, Jean-Luc Vincent brings more than 40 years of lighting expertise. A specialist in developing innovative technological solutions, he has worked with leading North American manufacturers to support building professionals on their projects.<\/p>\r\n

                Deeply involved with the Illuminating Engineering Society, he has served twice as President of the IES-Montr\u00e9al section and as Vice-President for District 1 at the national level.<\/p>\r\n<\/div>\r\n<\/div>\r\n

                \r\n\"Benoit\r\n
                \r\n
                Benoit Meunier<\/h6>\r\nLighting Professional | IES-Montr\u00e9al<\/span>\r\n

                A lighting professional with 43 years of experience, Benoit Meunier has extensive expertise in lighting design and solutions tailored to a wide range of environments. A holder of the Lighting Certification (LC) and a member of the Illuminating Engineering Society (IES Montr\u00e9al), he has contributed to the evolution of lighting practices by combining performance, safety and energy efficiency.<\/p>\r\n

                Throughout his career, Benoit has also been deeply involved in education and training, sharing his knowledge and supporting the development of new generations of lighting professionals.<\/p>\r\n<\/div>\r\n<\/div>\r\n

                \r\n\"Afram\r\n
                \r\n
                Afram Karazivan<\/h6>\r\nLighting Specification Specialist<\/span>\r\n

                After growing up in a family-owned lighting retail business, Afram had the opportunity to work in lighting product manufacturing and design before joining EDP in Montr\u00e9al. With more than 18 years of experience in specification, he has collaborated with architects, designers and engineers on several major award-winning lighting projects in Qu\u00e9bec.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

                \r\n
                Conference description<\/h5>\r\n

                Designing quality lighting requires strategic decisions with lasting consequences. During this presentation, IES-Montr\u00e9al will bring together a panel of seasoned experts to discuss real-world challenges.<\/p>\r\n

                From theory to practice, this group of experts will explore critical aspects of interior and exterior lighting design. The objective? To identify the often-overlooked variables that influence the success of a concept. Join us for a candid discussion about the smart choices to prioritize in a constantly evolving technological landscape.<\/p>\r\n<\/div>\r\n

                \r\n
                Key points<\/h5>\r\n
                  \r\n
                • The role of lighting in architectural experience and spatial design<\/strong> \u2014 How light transforms the perception of interior and exterior spaces and becomes an essential tool in shaping the lived experience.<\/li>\r\n
                • Daylight integration and control strategies<\/strong> \u2014 Best practices for making the most of natural light while managing glare, solar gain and contrast.<\/li>\r\n
                • Interdisciplinary collaboration<\/strong> \u2014 The working dynamics between architects, engineers and lighting designers\u2014and why this collaboration determines the quality of the final result.<\/li>\r\n
                • Human-centric lighting<\/strong> \u2014 The impact of circadian rhythms, well-being and visual comfort on lighting design decisions.<\/li>\r\n
                • Applied standards and recommendations<\/strong> \u2014 Essential concepts from IES standards and their practical application in real-world projects.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/details>\r\n
                  \r\n\r\n
                  \r\n

                  The New North American Retail Reality<\/h4>\r\n

                  Mardi Najafi & Joanne Chan \u2014 SDI Design<\/p>\r\n<\/div>\r\n

                  \r\nTime: October 8 \u2014 1:00 PM to 1:45 PM<\/span>\r\nRoom: Room 1<\/span>\r\n<\/div>\r\n+<\/span>\r\n<\/summary>\r\n
                  \r\n
                  \r\n
                  Trends, Challenges & Opportunities Ahead<\/h5>\r\n

                  Conference in English with simultaneous French translation.<\/p>\r\n

                  Conference presented by Mardi Najafi and Joanne Chan \u2014 SDI Design.<\/p>\r\n<\/div>\r\n

                  \r\n
                  \r\n\"Mardi\r\n
                  \r\n
                  Mardi Najafi<\/h6>\r\nSenior Principal & Chief Creative Officer | SDI Design<\/span>\r\n

                  Mardi Najafi is Senior Principal and Chief Creative Officer at SDI Design. With more than two decades of experience designing commercial environments, Mardi is recognized for his strategic vision and ability to create retail spaces that combine brand identity, performance and customer experience. He has led major international projects for leading brands across North America and beyond, at the intersection of design, technology and commerce.<\/p>\r\n<\/div>\r\n<\/div>\r\n

                  \r\n\"Joanne\r\n
                  \r\n
                  Joanne Chan<\/h6>\r\nSenior Principal & Chief Innovation Officer | SDI Design<\/span>\r\n

                  Joanne Chan is Senior Principal and Chief Innovation Officer at SDI Design. A specialist in digital ecosystems and technology integration in retail, Joanne explores how AI, data and omnichannel strategies are transforming the relationship between brands and their customers. Her work sits at the intersection of innovation, strategic design and the transformation of retail formats.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

                  \r\n
                  Conference description<\/h5>\r\n

                  Retail in North America is entering a new era shaped by changing consumer expectations, economic uncertainty, digital acceleration and the renewed importance of physical experience. As brands rethink the role, connections and performance of their stores, retail environments are becoming more agile, more experiential and more operationally intelligent.<\/p>\r\n

                  This conference explores the major forces redefining retail across North America and beyond: from omnichannel integration and AI-powered personalization to evolving store formats, workforce challenges and new definitions of value. Through design perspectives, emerging case studies and industry analysis, the conference examines how retailers can remain relevant, resilient and competitive in a rapidly changing market.<\/p>\r\n

                  Participants will gain a forward-looking understanding of the trends shaping the future of retail and the opportunities emerging for brands ready to rethink the role of the physical store.<\/p>\r\n<\/div>\r\n

                  \r\n
                  Key points<\/h5>\r\n
                    \r\n
                  • The evolving North American consumer<\/strong> \u2014 New expectations around value, convenience and experience in a changing economic environment.<\/li>\r\n
                  • Economic pressure, labour shortages and retail strategy<\/strong> \u2014 How operational demands are reshaping retailer strategy and store design.<\/li>\r\n
                  • AI, data and digital ecosystems in retail<\/strong> \u2014 The growing role of artificial intelligence and data in creating smarter retail environments.<\/li>\r\n
                  • The physical store as an experiential destination<\/strong> \u2014 Why physical stores are once again becoming brand destinations and drivers of competitive differentiation.<\/li>\r\n
                  • Adaptive formats, omnichannel and experiential design<\/strong> \u2014 Emerging opportunities for brands looking to rethink the in-store experience.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/details>\r\n
                    \r\n\r\n
                    \r\n

                    Designing the Experience<\/h4>\r\n

                    St\u00e9phane Bernier, Claire Tousignant, Jacynthe Leduc, Rapha\u00eblle Parenteau & Tony Babinski<\/p>\r\n<\/div>\r\n

                    \r\nTime: October 8 \u2014 2:45 PM to 3:30 PM<\/span>\r\nRoom: Room 1<\/span>\r\n<\/div>\r\n+<\/span>\r\n<\/summary>\r\n
                    \r\n
                    \r\n
                    Connect. Move. Anchor.<\/h5>\r\n

                    Conference in French with simultaneous English translation.<\/p>\r\n

                    Panel moderator: St\u00e9phane Bernier. Panelists: Claire Tousignant, Jacinthe Leduc, Rapha\u00eblle Parenteau, Tony Babinski.<\/p>\r\n<\/div>\r\n

                    \r\n
                    \r\n\"St\u00e9phane\r\n
                    \r\n
                    St\u00e9phane Bernier<\/h6>\r\nVice-President \u2014 Commercial Environments | \u00c6difica<\/span>\r\n

                    With several decades of experience, St\u00e9phane Bernier leads the commercial environments practice at \u00c6difica. Recognized for his ability to transform brand identities into high-value spatial experiences, he has led major projects for local, North American and international brands across Canada, the United States, Europe and Asia. His approach, at the intersection of architecture, experience design and brand strategy, aims to create environments that generate engagement, desirability and measurable results.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

                    \r\n
                    \r\n\"Claire\r\n
                    \r\n
                    Claire Tousignant<\/h6>\r\nAssociate Director | MASSIVart<\/span>\r\n

                    A director and partner at MASSIVart, a Montr\u00e9al firm active internationally in cultural strategy, public art and place-based experiences, Claire Tousignant develops integrated strategies that connect artistic vision, business objectives and long-term impact. She works with real estate developers and institutional partners, orchestrating complex projects in which design, production and implementation form a coherent whole.<\/p>\r\n<\/div>\r\n<\/div>\r\n

                    \r\n\"Jacynthe\r\n
                    \r\n
                    Jacinthe Leduc<\/h6>\r\nSenior Director, Store Design & Innovation | Groupe Dynamite<\/span>\r\n

                    With more than two decades in the industry, Jacinthe Leduc leads creative development and global expansion strategies for the Garage and Dynamite brands at Groupe Dynamite Inc., with major rollouts across North America and Europe. Her portfolio includes prestigious corporate environments and award-winning international flagships, where she combines bold imagination, rigorous execution and environmental commitment.<\/p>\r\n<\/div>\r\n<\/div>\r\n

                    \r\n\"Rapha\u00eblle\r\n
                    \r\n
                    Rapha\u00eblle Parenteau<\/h6>\r\nDirector \u2014 Workplace Environments | \u00c6difica<\/span>\r\n

                    With nearly 20 years of experience designing major projects for clients in the corporate, cultural, institutional and hospitality sectors, Rapha\u00eblle Parenteau develops workplace strategies at \u00c6difica that respond to the new realities of the world of work. Her collaborative approach, grounded in market intelligence, aims to create environments that accurately reflect each organization\u2019s values and ambitions.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

                    \r\n
                    \r\n\"Tony\r\n
                    \r\n
                    Tony Babinski<\/h6>\r\nCreative Director, Strategist and Producer | President of K\u00f6rnelius Group<\/span>\r\n

                    Tony Babinski works at the intersection of retail, architecture and placemaking, specializing in shaping customer journeys that transform spaces into destinations. His projects include Adidas stores in New York, London and China, the award-winning MuvBox in Times Square, a museum for Ajax in Amsterdam, and the JARDIN D'HIVER installation with \u00c6difica. He is also the author of the official history of Cirque du Soleil and co-author of \u201cConversational Capital\u201d (Financial Times Press).<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

                    \r\n
                    Conference description<\/h5>\r\n

                    An experience-centered approach\u2014storytelling, journey mapping and attention to people\u2014has become a pillar of the most innovative design practices.<\/p>\r\n

                    By moving beyond the purely functional and technical, designers can place experience at the heart of the project. Every decision then contributes to a coherent, meaningful journey\u2014from initial sketch to final delivery.<\/p>\r\n

                    Successful experiential design creates deep reactions: surprise, wonder and a sense of belonging. These emotions transcend trends and give rise to environments that endure.<\/p>\r\n

                    For architects and designers, an \u201cexperience-first\u201d methodology is also a powerful tool. It clarifies intent, aligns stakeholders and protects the integrity of the project against the inevitable compromises of budget and schedule.<\/p>\r\n<\/div>\r\n

                    \r\n
                    Key points<\/h5>\r\n