{"id":1138,"date":"2024-02-01T11:23:28","date_gmt":"2024-02-01T11:23:28","guid":{"rendered":"https:\/\/yourcloudnetwork.net\/projects\/expo_bois\/?page_id=1138"},"modified":"2026-06-24T18:42:48","modified_gmt":"2026-06-24T18:42:48","slug":"schedule","status":"publish","type":"page","link":"https:\/\/expodesign.ca\/en\/attend\/schedule\/","title":{"rendered":"Schedule"},"content":{"rendered":"\t\t
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\r\n Two days of talks, discoveries, and industry connections\r\n <\/h1>\r\n\r\n

\r\n Explore the full Expo Design 2026 program, including conferences, key moments, and activities across multiple stages.\r\n <\/p>\r\n\r\n

\r\n October 7\u20138, 2026 \u00b7 Palais des congr\u00e8s de Montr\u00e9al\r\n <\/p>\r\n <\/div>\r\n<\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n Key highlights of each day\r\n <\/h2>\r\n <\/div>\r\n\r\n
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Wednesday, October 7<\/p>\r\n

Day 1<\/h3>\r\n\r\n
    \r\n
  • 9:00 AM \u2013 5:00 PM<\/strong> \u00b7 Exhibition<\/li>\r\n
  • 9:30 AM \u2013 4:30 PM<\/strong> \u00b7 Conferences<\/li>\r\n
  • 11:30 AM \u2013 1:30 PM<\/strong> \u00b7 Lunch \/ Bistro<\/li>\r\n
  • 5:00 PM \u2013 7:00 PM<\/strong> \u00b7 Cocktail \/ Networking<\/li>\r\n <\/ul>\r\n <\/article>\r\n\r\n
    \r\n

    Thursday, October 8<\/p>\r\n

    Day 2<\/h3>\r\n\r\n
      \r\n
    • 9:00 AM \u2013 5:00 PM<\/strong> \u00b7 Exhibition<\/li>\r\n
    • 9:30 AM \u2013 4:30 PM<\/strong> \u00b7 Conferences<\/li>\r\n
    • 11:30 AM \u2013 1:30 PM<\/strong> \u00b7 Lunch \/ Bistro<\/li>\r\n
    • 5:00 PM +<\/strong> \u00b7 Grands Prix du Design<\/li>\r\n <\/ul>\r\n <\/article>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      <\/p>\r\n

      Featured talks not to miss<\/h2>\r\n <\/div>\r\n\r\n
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      Specification in the age of AI: Integrating real materials into your visualization tools<\/h3>\r\n

      Philippe H\u00e9bert \u2013 Lightbeans<\/p>\r\n

      \r\n Discover how the next generation of designers visualize, select, and integrate materials into their projects.\r\n <\/p>\r\n <\/article>\r\n\r\n

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      <\/p>\r\n

      Cabinet doors: evolution, materiality, and impact in contemporary interior design<\/h3>\r\n

      Christian Marin \u2013 Dorr Industries<\/p>\r\n

      \r\n \r\n <\/p>\r\n <\/article>\r\n\r\n

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      <\/p>\r\n

      Invisible architecture: when doors disappear into walls<\/h3>\r\n

      Marc-Antoine B\u00e9lisle<\/p>\r\n

      \r\n \r\n <\/p>\r\n <\/article>\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Conferences<\/h2>\r\n

      Discover Expo Design's guest lectures and exhibitor presentations.<\/p>\r\n<\/div>\r\n

      \r\n
      \r\n<\/span>\r\n

      Featured Conferences<\/h3>\r\n<\/div>\r\n
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      \r\n

      Why Diverse Teams Design Better Projects<\/h4>\r\n

      Judive Jean-Gilles & Florence Morin-Laurin \u2014 Les Elles de la construction<\/p>\r\n<\/div>\r\n

      \r\nTime: October 7 \u2014 10:30 to 11:15<\/span>\r\nRoom: Room 1<\/span>\r\n<\/div>\r\n+<\/span>\r\n<\/summary>\r\n
      \r\n
      \r\n
      The Real Impact of Diverse Backgrounds and Perspectives on Project Quality<\/h5>\r\n

      Lecture in French with simultaneous translation into English.<\/p>\r\n<\/div>\r\n

      \r\n
      \r\n\"Judive\r\n
      \r\n
      Judive Jean-Gilles<\/h6>\r\nChair of the Board of Directors | Les Elles de la construction<\/span>\r\n

      Judive Jean-Gilles is Chair of the Board of Directors of Les Elles de la construction and President of Cygne B\u00e9ton, a Qu\u00e9bec company specializing in the design and manufacturing of concrete furniture and architectural elements. As co-founder of the company, she combines management, design, creativity, and entrepreneurship in a sector where material, precision, and on-site execution are at the heart of project quality. Committed to the recognition and professional development of women in the industry, she brings an entrepreneurial, hands-on, and strategic perspective.<\/p>\r\n<\/div>\r\n<\/div>\r\n

      \r\n\"Florence\r\n
      \r\n
      Florence Morin-Laurin<\/h6>\r\nPresident | FML Consultation<\/span>\r\n

      Florence Morin-Laurin is President of FML Consultation and a member of the Board of Directors of Les Elles de la construction. With a background in construction, she has evolved into project management, business development, and strategy for companies in the construction, real estate, and professional services sectors. Her work focuses on structuring growth, highlighting expertise, and developing lasting business relationships. At Les Elles, she brings this strategic perspective to the service of women's visibility and their full participation in the evolution of the industry.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

      \r\n
      Lecture Description<\/h5>\r\n

      Presented by Les Elles de la construction, this lecture highlights the concrete contribution of women and diverse teams in the building, design, and construction industry. For over 13 years, Les Elles de la construction has supported the recognition, professional development, and visibility of women in an industry that remains largely male-dominated.<\/p>\r\n

      In design projects, the quality of the spaces delivered depends as much on the richness of exchanges within the team as on the individual talent of its members. When professionals with complementary profiles work together, they draw upon a broader range of references, experiences, and sensibilities \u2014 which translates concretely into better creativity, more effective problem-solving, and a closer alignment with the real needs of occupants.<\/p>\r\n

      Through examples drawn from their practice, Judive Jean-Gilles and Florence Morin-Laurin illustrate how diversity of profiles, roles, and viewpoints directly influences design decisions and the overall performance of projects. Their insights are grounded in concrete situations where a different perspective made it possible to identify an issue, defuse a blind spot, or open an unexpected creative avenue.<\/p>\r\n

      A lecture rooted in the realities of the field, inviting design professionals to reflect on the composition and dynamics of their project teams, as well as the role women play in the decisions that shape our spaces, our job sites, and our living environments.<\/p>\r\n<\/div>\r\n

      \r\n
      Key Themes<\/h5>\r\n
        \r\n
      • Diversity of profiles and creativity<\/strong> \u2014 How a plurality of backgrounds enriches the design process and stimulates innovation within project teams.<\/li>\r\n
      • Problem-solving<\/strong> \u2014 How varied perspectives help identify issues and blind spots that might otherwise go unnoticed.<\/li>\r\n
      • Client experience and quality of spaces<\/strong> \u2014 The measurable impact of diverse viewpoints on the alignment of spaces with the real needs of their occupants.<\/li>\r\n
      • Overall team performance<\/strong> \u2014 Why the most successful projects bring together complementary experiences and expertise around the same table.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/details>\r\n
        \r\n\r\n
        \r\n

        Top 5 2027<\/h4>\r\n

        Marie-Chantal Milette \u2014 Kryptonie<\/p>\r\n<\/div>\r\n

        \r\nTime: October 7 \u2014 12:30 to 13:15<\/span>\r\nRoom: Room 1<\/span>\r\n<\/div>\r\n+<\/span>\r\n<\/summary>\r\n
        \r\n
        \r\n

        Lecture in French with simultaneous translation into English.<\/p>\r\n<\/div>\r\n

        \r\n
        \r\n\"Marie-Chantal\r\n
        \r\n
        Marie-Chantal Milette<\/h6>\r\nColour Expert | Kryptonie<\/span>\r\n

        Marie-Chantal Milette is among the rare colour specialists in the world. A graduate of The Creative Circus in graphic design and advertising, she also studied under Leatrice Eiseman, director of the Pantone\u00ae Color Institute and a global authority on colour psychology.<\/p>\r\n

        Known for having successfully predicted Pantone's Colour of the Year on multiple occasions, she is today a sought-after speaker and trainer. She works with organizations such as Sico, Formica, L'Or\u00e9al, Costco, Logiflex, Artopex, and the APDIQ, and has already raised awareness of the power of colour among thousands of professionals. Through her lectures, she conveys a unique vision that transforms our way of seeing, understanding, and using colour.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

        \r\n
        Lecture Description<\/h5>\r\n

        What are the currents that will shape the spaces, products, and behaviours of tomorrow? Through an accessible and inspiring analysis, colour expert Marie-Chantal Milette will present the five major trends that will define 2027. Emerging colours, rising materials, new processes, and changing consumer expectations: this lecture offers a concrete preview of the future to help design professionals make better decisions today. Leave with tangible action points you can integrate into your projects right now.<\/p>\r\n<\/div>\r\n

        \r\n
        Key Themes<\/h5>\r\n
          \r\n
        • Emerging colours<\/strong> \u2014 The shades that will dominate spaces and products in 2027.<\/li>\r\n
        • Rising materials<\/strong> \u2014 The new textures and finishes that will redefine industry trends.<\/li>\r\n
        • New processes<\/strong> \u2014 The technical innovations that will transform design practices.<\/li>\r\n
        • Consumer expectations<\/strong> \u2014 The evolution of behaviours and demands that will influence design decisions.<\/li>\r\n
        • Concrete action points<\/strong> \u2014 Recommendations directly applicable to your projects today.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/details>\r\n
          \r\n\r\n
          \r\n

          Chameleon Architecture<\/h4>\r\n

          Jenchieh Hung & Kulthida Songkittipakdee \u2014 HAS design and research<\/p>\r\n<\/div>\r\n

          \r\nTime: October 8 \u2014 09:30 to 10:15<\/span>\r\nRoom: Room 1<\/span>\r\n<\/div>\r\n+<\/span>\r\n<\/summary>\r\n
          \r\n
          \r\n
          Designing for a World in Transition<\/h5>\r\n

          Lecture in English with simultaneous translation into French.<\/p>\r\n

          Lecture presented by Jenchieh Hung + Kulthida Songkittipakdee \/ HAS design and research. Presented at Expo Design by Kulthida Songkittipakdee.<\/p>\r\n<\/div>\r\n

          \r\n
          \r\n\"Jenchieh\r\n
          \r\n
          Jenchieh Hung & Kulthida Songkittipakdee<\/h6>\r\nArchitects | HAS design and research<\/span>\r\n

          Jenchieh Hung and Kulthida Songkittipakdee are world-renowned architects based in Bangkok, leading the Thai firm Jenchieh Hung + Kulthida Songkittipakdee \/ HAS design and research, widely known as HAS design and research. The practice has earned a strong international reputation for its innovative design approach and commitment to sustainability.<\/p>\r\n

          Notable projects include Museum of Modern Aluminum Thailand, Simple Art Museum, High Line Bangkok, Aluminum Grotto and Public Ground, The Glade Bookstore, Forest Villa, and Casa de Zanotta.<\/p>\r\n

          Their work has been widely recognized through numerous international honors. The firm was the first Thai firm to be listed in the Wallpaper* Architects' Directory in the United Kingdom and featured in the Louis Vuitton City Guide Bangkok in France. The studio has also received prestigious awards such as the Cr\u00e9ateurs Design Award in France and the Golden Trezzini Award in Russia.<\/p>\r\n

          In addition, they have been invited as jury members for leading international platforms, including the Royal Institute of British Architects (RIBA) \u2013 RIBA International Awards: Asia Pacific Awards and the Grands Prix du Design Awards, marking a significant milestone as among the first architects from Thailand to receive such distinctions.<\/p>\r\n

          Beyond professional practice, Professors Jenchieh Hung and Kulthida Songkittipakdee have been recognized with lifetime honorary professorships and currently serve as professor\/visiting professor at Tongji University and Chulalongkorn University. Through both their built work and academic engagement, they continue to shape the architectural discourse and inspire future generations.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

          \r\n
          Lecture Description<\/h5>\r\n

          Chameleon Architecture: Designing for a World in Transition reflects our firm, Jenchieh Hung + Kulthida Songkittipakdee \/ HAS design and research's ongoing inquiry into how architecture can adapt, transform, and respond to an ever-changing global context. In a time shaped by environmental uncertainty, social shifts, and technological acceleration, architects and professors Jenchieh Hung and Kulthida Songkittipakdee approach design not as a fixed solution, but as a living system. Our work explores flexibility, modularity, and cultural sensitivity as essential tools for resilience. Like a chameleon, architecture must continuously negotiate between permanence and change\u2014blending into its context while retaining a distinct identity.<\/p>\r\n<\/div>\r\n

          \r\n
          Key Themes<\/h5>\r\n
            \r\n
          • Architecture as a living system<\/strong> \u2014 An approach embracing adaptability, transformation, and responsiveness in a rapidly changing global context.<\/li>\r\n
          • Designing for uncertainty<\/strong> \u2014 Addressing environmental, social, and technological shifts through resilient and flexible strategies.<\/li>\r\n
          • Cultural sensitivity<\/strong> \u2014 Grounding design in local context while engaging global conditions.<\/li>\r\n
          • Modularity and flexibility<\/strong> \u2014 Developing systems that evolve over time rather than remain fixed.<\/li>\r\n
          • Negotiating permanence and change<\/strong> \u2014 Balancing architectural identity with the capacity to transform.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/details>\r\n
            \r\n\r\n
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            Mastering Lighting Complexity<\/h4>\r\n

            Jean-Luc Vincent, Benoit Meunier & Afram Karazivan \u2014 IES-Montr\u00e9al<\/p>\r\n<\/div>\r\n

            \r\nTime: October 8 \u2014 11:15 to 12:00<\/span>\r\nRoom: Room 1<\/span>\r\n<\/div>\r\n+<\/span>\r\n<\/summary>\r\n
            \r\n
            \r\n
            Avoid the Pitfalls, Aim for Excellence<\/h5>\r\n

            Lecture in French with simultaneous translation into English.<\/p>\r\n

            Lecture presented by an IES-Montr\u00e9al panel of experts.<\/p>\r\n<\/div>\r\n

            \r\n
            \r\n\"Jean-Luc\r\n
            \r\n
            Jean-Luc Vincent<\/h6>\r\nLighting Expert | IES-Montr\u00e9al<\/span>\r\n

            A graduate of UQAM in Environmental Design and LC-certified by the National Council on Qualifications for the Lighting Professions, Jean-Luc Vincent has accumulated over 40 years of lighting expertise. A specialist in developing innovative technological solutions, he has collaborated with North America's leading manufacturers to support building professionals in their projects.<\/p>\r\n

            Deeply engaged within the Illuminating Engineering Society, he has notably served as president of the IES-Montr\u00e9al section on two occasions and acted as vice-president for District 1 at the national level.<\/p>\r\n<\/div>\r\n<\/div>\r\n

            \r\n\"Benoit\r\n
            \r\n
            Benoit Meunier<\/h6>\r\nLighting Professional | IES-Montr\u00e9al<\/span>\r\n

            A lighting professional with 43 years of experience, Benoit Meunier has in-depth expertise in lighting design and solutions adapted to diverse environments. Holder of the Lighting Certification (LC) and a member of the Illuminating Engineering Society (IES Montr\u00e9al), he has contributed to the evolution of lighting practices by combining performance, safety, and energy efficiency.<\/p>\r\n

            Throughout his career, Benoit has also been committed to education and training, passing on his knowledge and supporting the development of new generations of professionals in the field.<\/p>\r\n<\/div>\r\n<\/div>\r\n

            \r\n\"Afram\r\n
            \r\n
            Afram Karazivan<\/h6>\r\nLighting Specification Specialist<\/span>\r\n

            Having grown up in a family retail lighting business, Afram had the opportunity to work in lighting product manufacturing and design before joining the EDP agency in Montr\u00e9al. With over 18 years of experience in specification, he has had the opportunity to collaborate with architects, designers, and engineers on several major award-winning lighting projects in Qu\u00e9bec.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

            \r\n
            Lecture Description<\/h5>\r\n

            Designing quality lighting requires strategic decisions with lasting consequences. In this presentation, IES-Montr\u00e9al will give the floor to a panel of seasoned experts to discuss the realities of the field.<\/p>\r\n

            From theory to practice, this group of experts will explore critical aspects of interior and exterior design. The goal? To identify the often-overlooked variables that influence the success of a concept. Join us for a candid discussion on the sound choices to prioritize in this ever-evolving technological world.<\/p>\r\n<\/div>\r\n

            \r\n
            Key Themes<\/h5>\r\n
              \r\n
            • The role of lighting in architectural experience and space design<\/strong> \u2014 How light transforms the perception of interior and exterior spaces and becomes an essential tool of the lived experience.<\/li>\r\n
            • Natural light integration and control strategies<\/strong> \u2014 Best practices for harnessing natural light while managing glare, solar heat gain, and contrast.<\/li>\r\n
            • Interdisciplinary collaboration<\/strong> \u2014 The working dynamics between architects, engineers, and lighting designers \u2014 and why this collaboration determines the quality of the final result.<\/li>\r\n
            • Human-centric lighting<\/strong> \u2014 The impact of circadian rhythms, well-being, and visual comfort on lighting design decisions.<\/li>\r\n
            • Applied standards and recommendations<\/strong> \u2014 Essential concepts from IES standards and their practical application in real projects.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/details>\r\n
              \r\n\r\n
              \r\n

              The New North American Retail Reality<\/h4>\r\n

              Mardi Najafi & Joanne Chan \u2014 SDI Design<\/p>\r\n<\/div>\r\n

              \r\nTime: October 8 \u2014 13:00 to 13:45<\/span>\r\nRoom: Room 1<\/span>\r\n<\/div>\r\n+<\/span>\r\n<\/summary>\r\n
              \r\n
              \r\n
              Trends, Challenges & Opportunities Ahead<\/h5>\r\n

              Lecture in English with simultaneous translation into French.<\/p>\r\n

              Lecture presented by Mardi Najafi and Joanne Chan \u2014 SDI Design.<\/p>\r\n<\/div>\r\n

              \r\n
              \r\n\"Mardi\r\n
              \r\n
              Mardi Najafi<\/h6>\r\nPrincipal and Chief Creative Officer | SDI Design<\/span>\r\n

              Mardi Najafi is Principal and Chief Creative Officer at SDI Design. With over two decades of experience in retail environment design, Mardi is recognized for his strategic vision and ability to create retail spaces that align brand identity, operational performance, and customer experience. He has led major international projects for leading brands across North America and beyond, working at the intersection of design, technology, and commerce.<\/p>\r\n<\/div>\r\n<\/div>\r\n

              \r\n\"Joanne\r\n
              \r\n
              Joanne Chan<\/h6>\r\nPrincipal and Chief Innovation Officer | SDI Design<\/span>\r\n

              Joanne Chan is Principal and Chief Innovation Officer at SDI Design. A specialist in digital ecosystems and technology integration in retail, Joanne explores how AI, data, and omnichannel strategies are transforming the relationship between brands and their customers. Her work sits at the intersection of innovation, strategic design, and the transformation of commercial formats.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

              \r\n
              Lecture Description<\/h5>\r\n

              North American retail is entering a new era shaped by shifting consumer expectations, economic uncertainty, digital acceleration, and the renewed importance of physical experience. As brands rethink how stores function, connect, and perform, retail environments are becoming more agile, experiential, and operationally intelligent than ever before.<\/p>\r\n

              This presentation explores the major forces redefining retail across North America and beyond \u2014 from omnichannel integration and AI-driven personalization to evolving store formats, workforce challenges, and changing definitions of value. Through industry insights, emerging case studies, and design-led perspectives, the lecture examines how retailers can remain relevant, resilient, and competitive in a rapidly transforming market.<\/p>\r\n

              Attendees will gain a forward-looking understanding of the trends shaping the future of retail and the opportunities emerging for brands willing to rethink the role of the physical store.<\/p>\r\n<\/div>\r\n

              \r\n
              Key Themes<\/h5>\r\n
                \r\n
              • The evolution of the North American consumer<\/strong> \u2014 Changing expectations around value, convenience, and experience in a shifting economic landscape.<\/li>\r\n
              • Economic pressures, labor shortages, and retail strategy<\/strong> \u2014 How operational demands are reshaping retail strategy and store design.<\/li>\r\n
              • AI, data, and digital ecosystems in retail<\/strong> \u2014 The growing role of artificial intelligence and data in creating smarter retail environments.<\/li>\r\n
              • Physical stores as experiential brand destinations<\/strong> \u2014 Why physical stores are becoming competitive differentiators and experiential brand anchors once again.<\/li>\r\n
              • Adaptive formats, omnichannel retail, and experiential design<\/strong> \u2014 Emerging opportunities for brands willing to reimagine the role and form of the store.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/details>\r\n
                \r\n\r\n
                \r\n

                Designing Experience<\/h4>\r\n

                St\u00e9phane Bernier, Claire Tousignant, Jacynthe Leduc, Rapha\u00eblle Parenteau & Tony Babinski<\/p>\r\n<\/div>\r\n

                \r\nTime: October 8 \u2014 14:45 to 15:30<\/span>\r\nRoom: Room 1<\/span>\r\n<\/div>\r\n+<\/span>\r\n<\/summary>\r\n
                \r\n
                \r\n
                Crafting spaces that resonate, connect, and endure<\/h5>\r\n

                Lecture in French with simultaneous translation into English.<\/p>\r\n

                Panel moderator: St\u00e9phane Bernier. Panelists: Claire Tousignant, Jacynthe Leduc, Rapha\u00eblle Parenteau, Tony Babinski.<\/p>\r\n<\/div>\r\n

                \r\n
                \r\n\"St\u00e9phane\r\n
                \r\n
                St\u00e9phane Bernier<\/h6>\r\nPanel Moderator | Vice President \u2014 Retail Environments, \u00c6difica<\/span>\r\n

                With several decades of experience, St\u00e9phane Bernier leads the retail environments practice at \u00c6difica. Recognized for his ability to translate brand identity into high-value spatial experiences, he has led major projects for local, North American, and international brands \u2014 in Canada, the United States, Europe, and Asia. His approach, at the intersection of architecture, experience design, and brand strategy, aims to create environments that generate engagement, desirability, and measurable results.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

                \r\n
                \r\n\"Claire\r\n
                \r\n
                Claire Tousignant<\/h6>\r\nAssociate Director | MASSIVart<\/span>\r\n

                Director and partner at MASSIVart, a Montreal-based firm active internationally in cultural strategy, public art, and place-based experience creation, Claire Tousignant designs integrated strategies that bring together artistic vision, business objectives, and long-term impact. She works with real estate developers and institutional partners, orchestrating complex projects in which design, production, and execution form a cohesive whole.<\/p>\r\n<\/div>\r\n<\/div>\r\n

                \r\n\"Jacynthe\r\n
                \r\n
                Jacynthe Leduc<\/h6>\r\nSenior Director, Store Design and Innovation | Groupe Dynamite<\/span>\r\n

                With more than two decades in the industry, Jacynthe Leduc leads creative development and global expansion strategy for the Garage and Dynamite brands at Groupe Dynamite Inc., with major rollouts across North America and Europe. Her portfolio includes prestigious corporate environments and award-winning international flagships, where she combines bold imagination, execution rigor, and environmental commitment.<\/p>\r\n<\/div>\r\n<\/div>\r\n

                \r\n\"Rapha\u00eblle\r\n
                \r\n
                Rapha\u00eblle Parenteau<\/h6>\r\nDirector \u2014 Workplace Environments | \u00c6difica<\/span>\r\n

                With nearly 20 years of experience designing large-scale projects for clients in the corporate, cultural, institutional, and hospitality sectors, Rapha\u00eblle Parenteau develops workplace strategies at \u00c6difica tailored to the new realities of work. Her collaborative approach, grounded in market intelligence, aims to create environments that precisely reflect the values and ambitions of each organization.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

                \r\n
                \r\n\"Tony\r\n
                \r\n
                Tony Babinski<\/h6>\r\nCreative Director, Strategist, and Producer | President of K\u00f6rnelius Group<\/span>\r\n

                Tony Babinski works at the intersection of retail, architecture, and placemaking, specializing in shaping customer journeys that turn spaces into destinations. His projects include Adidas stores in New York, London, and China, the award-winning MuvBox in Times Square, a museum for the Ajax club in Amsterdam, and the JARDIN D'HIVER installation with \u00c6difica. He is also the author of the official history of Cirque du Soleil and co-author of Conversational Capital (Financial Times Press).<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

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                Lecture Description<\/h5>\r\n

                An experience-centred approach \u2014 storytelling, journey mapping, and attention to the human experience \u2014 has become a pillar of the most innovative design practices.<\/p>\r\n

                By looking beyond the functional and the technical, designers can place the experience at the heart of the project. Every decision then contributes to a coherent, meaningful journey \u2014 from concept to delivery.<\/p>\r\n

                Successful experiential design evokes profound reactions: surprise, wonder, a sense of belonging. Emotions that transcend trends and give rise to environments that last.<\/p>\r\n

                For architects and designers, an \u201cexperience-first\u201d methodology also becomes a powerful tool. It clarifies intent, aligns stakeholders, and protects the integrity of the project against the inevitable trade-offs of budget and schedule.<\/p>\r\n<\/div>\r\n

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                Key Themes<\/h5>\r\n